Blue Bottle Coffee Enters Southeast Asia

The brand is set to make its Southeast Asia debut this month, with a pop-up store inside Singapore’s new Lumine flagship store, in Raffles City Shopping Centre.

Opening for a limited time beginning 27 August, the new Blue Bottle Coffee gift shop will highlight the American coffee shop’s instant coffee and premium matcha offerings, allowing visitors to explore and purchase a curated selection of merchandise, including the Craft Instant Espresso, the New Orleans-Style Craft Instant Coffee Blend and the Craft Matcha from Uji, Japan.

A variety of drinkware and accessories will also be available for purchase, as well as an exclusive Singapore reversible tote bag.

“This gift shop not only marks Blue Bottle’s first engagement in Singapore, but also celebrates the partnership with Lumine and the rich influence of Japanese culture on the brand,” said Blue Bottle Coffee. “The gift shop is a first step for a broader introduction of the full Blue Bottle Coffee experience planned for Singapore.”

From 31 August, the gift shop will also feature an exhibition that chronicles Blue Bottle Coffee’s journey over the past 20-plus years, highlighting pivotal moments in the Californian company’s history; from its Bay Area launch in the early 2000s, to its expansion into Japan, the company’s first international market.

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