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HomeNewsMiddle East NewsBlue Ocean Launches Black + Decker in Middle East

Blue Ocean Launches Black + Decker in Middle East

Blue Ocean Global Group has been licensed by Stanley Black & Decker, Inc. to distribute products in its cookware range under the Black + Decker brand for the GCC.

The new Black + Decker cookware range will be available across all key online channels and will also be available in major hypermarkets and supermarkets. With products sold in more than 60 countries, Stanley, Black & Decker, Inc is a $14.4bn organisation. The licensing of the cookware to Blue Ocean Global Group will support the brand’s presence in the region, whilst benefitting from the large distribution network of Blue Ocean.

“Soon consumers in the Middle East will see a large range of Black + Decker cookware being offered to them, such as Frypans, Casserole. Sauce Pan, Kadai, (wokpan) Cookware sets in various size and many more. All this will be available at an affordable price point. Black + Decker has been a household name all over the world and for decades, it has been part of our everyday life.

“With more than $1billion (Dh3.67 billion) in annual sales across the world, Black + Decker has reinforced its position in the home appliances and cookware manufacturing in the world in recent years,” commented Shahzad Ahmed, Chairman and Chief Executive Officer of Blue Ocean Global Group.