Asia’s leading brand operator and distributor has announced it has further strengthened its China operations by completing the full acquisition of Star Brands Travel Retail.
The deal will establish its longstanding partner, The Bluebell Group, as the sole owner of Star Brands Travel Retail.
Bluebell Greater China Managing Director Samy Redjeb expressed his delight in consolidating Bluebell Group’s China presence: “We are excited to now be fully operational in China and accelerate the potential of the China travel retail opportunity for our brand partners. Thanks to the great groundwork by the Star Brands Travel Retail team over the past two years, we have a strong versatile local team, two offices and resources on the ground for store construction and VM project management in partnership with Sina Retail; our aim now is to expand our promise of retail excellence in the local China travel retail market for the success of our brand partners.”
Rob Robertson, Founder and CEO of Star Brands Asia, added: “The Bluebell Group’s full acquisition of Star Brands Travel Retail is a natural evolution of our long-term partnership in China. Over the past two years, the Star Brands Asia team built the travel retail business, Star Brands Travel Retail, through our local expertise and understanding of the Chinese market. We have put in place an outstanding team, forged local relationships and developed a diverse portfolio of brands, and will remain involved to support a seamless transition and develop synergies with our Star Brands Asia domestic business.”
