Footwear brand Blundstone, known for its elastic-sided Chelsea boots, is celebrating its 150th anniversary in 2020, with a yearlong series of activations, including a special microsite, a creative campaign, a limited edition #150 Boot, and a new premium ‘Heritage Series’ of footwear.
Established in Tasmania in 1870, Blundstone remains 100 percent family-owned and started with John Blundstone making fit-for-purpose footwear that could withstand the cobbled city streets, rugged farmland, dance and factory floors of Hobart, Tasmania in the late-1800s. The philosophy of durability, quality and innovation has continued and the brand now offers boots style across men, women and children.
‘There are only a handful of brands that have been in existence for 150 years and an even smaller number that remain family-owned, The success of the Blundstone brand is that we have always remained true to our heritage. Blundstone boots were born tough to weather the untamed terrain of Tasmania, they have marched in armies and they have conquered Everest. Today, our boots continue to work hard, exploring the world while simultaneously pounding the pavements of fashion capitals globally. We’re really excited to mark our 150th milestone with new partners, campaigns and products.” – Steve Gunn, Blundstone chief executive in a statement.
Blundstone offers around 150 styles worldwide, with the number 1 bestseller in the US and worldwide being the brand’s iconic 550 Chelsea boot, specifically the 585 (Rustic Brown colour), which was introduced to the market 50 years ago.
Source: www.fashionunited.uk
