Beauty and wellness salon chain and brand Bodycraft plans to double its retail portfolio over the coming 12 months and is gearing up to open its first ever franchise outlet in Bengaluru.
In a bid to swiftly increase its brick-and-mortar retail presence, Bodycraft is considering franchise enquiries for store openings. The brand’s first franchise outlet will open at Bengaluru’s Sahakara Nagar in the next few weeks, Bodycraft announced in a press release.
“Over the last 25 years, Bodycraft has quickly transitioned into a trusted destination for beauty and wellness, encompassing spa, salon, skincare and clinical service lines,” said Bodycraft’s CEO Sahil Gupta in a press release. “Our focus has always been on outstanding hospitality, personalisation and a 360-degree solution to our clients’ every beauty and wellness need. We foster an environment to innovate and grow and create a safe space for our customers to indulge in self-care and wellness. Between our retail portfolio, salons, spas, and skin clinics we cater to one’s every beauty and wellness needs holistically.”
Bodycraft has its own skincare line which it retails in its outlets and on its e-commerce store along with a multi-brand selection of products. The brand is in the process of expanding its retail portfolio with new, home-grown brands such as Neemli and Aminu with the aim of catering to the varying skincare needs of its clientele.
“We currently employ around 550 employees and have a corporate strength of around 100,” said Gupta. “Our priority this year is to focus on growing our clinical business by 50 per cent and to get the overall business levels back to pre-Covid levels.”