A German luxury sportswear brand founded in 1932 by an Olympic skier has opened two US stores.
Building on the success of short-term and pop-up locations on both coasts, Bogner has unveiled flagships in New York City and Los Angeles. The company said the US represents a key growth opportunity for the brand. (The US market currently accounts for about 25 per cent of Bogner revenue.)
Located on Madison Avenue in Manhattan, Bogner’s New York location took its design inspiration from a modern chalet and features a subdued colour palette and natural materials. Raw white oak lines the walls of the 3,500sq ft store, whose flooring combines white oak and concrete.
Illuminated fixtures in matte black steel accentuate the perimeter for clothing and accessory displays. Austrian blue stone, accented throughout the store in various forms, adds tactile richness to the space.
