North Carolina-based chicken restaurant Bojangles is highlighting its significant store count growth in 2023.
The chain specializing in chicken, biscuits and tea added 270 units to its “growth pipeline” last year, led by multi-unit franchising deals. Bojangles opened 40 new restaurants in 2023 with 10 being in new markets.
Last year, the chain said it bolstered its expansion strategy with an updated restaurant design, a new staffing model and a streamlined menu with a focus on boneless chicken. The brand also introduced the “Genesis” building prototype, featuring an ergonomic design with digital menu boards, dual drive-thru lanes and more.
“At Bojangles, we recognize the integral role that our franchisees play, and we are privileged to have both a strong group of existing operators who continue to reinvest in the brand and new franchisees that bring a great deal of experience to the table,” said Jose Armario, CEO of Bojangles. “We truly have something special, and I couldn’t be more excited about the direction our brand is heading. The demand for chicken continues to rise, and by executing our expansion strategy, we are bringing Bojangles chicken, biscuits and tea to more loyal fans and expanding our customer base, all while increasing our national presence in a relevant and contemporary way.”
“We have been thrilled with the success and positive guest feedback on our new boneless chicken platform in expanded markets such as Dallas, Columbus, and Orlando. It’s an exciting new chapter for Bojangles, and we look forward to maintaining the momentum in the new year,” said Jim Cannon, chief development officer at Bojangles. “Seeing our franchisees succeed in new markets is a true testament to Bojangles’ excellence and emphasizes the loyalty and commitment of our operators, who are willing to evolve with us at the pace we’re going.”
Founded in 1977, Bojangles operates more than 800 restaurants in 17 states.
