boohoo has now successfully acquired the intellectual property of Oasis and Warehouse in a £5.2 million deal. The online fashion powerhouse acquired the two brands from Hilco, having bought both Coast and Karen Millen last year.
The two retail chains, which collapsed in April, previously generated online sales of almost £50 million. The group’s UK sales were up 30% to £183 million outdone by revenues from the US and Ireland which surged by 79% and 66% to £92 million and £63.4 million, respectively.
boohoo stated: “Areas such as loungewear and athleisure have performed well as customer buying habits adapted to a stay at home lifestyle, with our marketing strategy and content being pivoted to reflect this change and we have seen strong levels of engagement in response,”
