The British e-commerce brand will cater to audiences in Saudi Arabia, the UAE, Qatar, Kuwait, Oman, Bahrain and Jordan.
boohoo.com already has seven million active users across the world and the launch into the Middle East market is expected to bring another wave of customers to the fashion brand. Customers will be able to shop the brand’s exclusive selection of womenswear, menswear, activewear, footwear, accessories and beauty.
As well as being available via the brands dedicated new platform: mena.boohoo.com, the brand also intends to launch a shoppable mobile app set to launch later in the month. The brand will be rolling out a series of exclusive collections and collaborations, designed in partnership with leading regional personalities to engage with its Middle Eastern audience.
The brand’s regional launch is supported by the brand’s dedicated MENA Instagram page.
