Boots, the health and beauty retailer, which kept the majority of its stores across the UK open during the lockdown, said it is also exploring the use of geo-targeted advertisements to tell customers when their local store is busy.
“We’ve learnt a great deal over the last eight weeks and the additional measures we are putting in place will allow us to adapt to a radically different retail world. Many of the developments are based on feedback from our colleagues who are looking forward to welcoming back more customers. Hygiene, social distancing and protection for customers and colleagues continues to be our focus,” – Tracey Clements, Chief Operating Officer of Boots UK & ROI.
“For those who may face the high street with trepidation, Boots is exploring geo-targeted ads that will let people know when their local store is less busy, and customers can also still choose to shop on Boots.com. Many people have recently moved to online shopping and Boots responded to demand by doubling capacity and finding new ways to facilitate orders. At times product ranges online have been optimised, but more lines continue to be brought back every day.” – Clements concluded.
