Borsalino inaugurates a new mono-brand boutique in the Milan-Malpensa international airport marking a further step in the development of its travel-retail channel.
Joining the recent Borsalino airport boutique openings in Milan-Linate, Rome-Fiumicino Terminal 1 and Rome-Fiumicino Terminal 3, this new Borsalino Milan-Malpensa travel-boutique is located in the airport’s highly visible Piazza del Lusso shopping arcade, accessible to all Schengen and Non-Schengen passengers. Designed to reflect the Made in Alessandria Maison‘s heritage and DNA, the space hosts the latest collections of hats, caps and accessories for both men and women.
“Our development strategy of travel-retail continues to grow, supported by our recent strong performance,” stated Mauro Baglietto, General Manager for Borsalino. “This new Milan-Malpensa boutique allows us to attract an international public as well as consolidate our presence in the city of Milan where we have boutiques in Galleria Vittorio Emanuele II; via della Spiga and in the Milan-Linate Airport.”
Since 1857, Borsalino has represented Italian excellence in the production of hats with a renowned artisan savoir-faire that has been handed down from generation to generation. Today, the Made in Alessandria Maison’s tradition is expressed through a modern concept of beauty that combines iconic creativity, the spirit of innovation and one-of-a-kind manufacturing skills.
