The German fashion brand is the latest addition to the VIA Outlets owned centre in Portugal.
Occupying an area of more than 230sq m, the new Boss store offers menswear, accessories and footwear. As well as its usual emblematic tailoring collection, the new store also offers a number of more casual and relaxed options.
Jorge Pinto Fernandes, Business Director of VIA Outlets in Portugal said in a statement: “The opening of Boss is in line with our strategy of positioning, based on the offer of major prestigious brands and on the affirmation of this centre as a reference space in the world of fashion. The focus on the men’s segment is a conscious bet of Vila do Conde Porto Fashion Outlet , where practically half of the visitors are men.”
Despite the Coronavirus pandemic, the centre has added a number of brands including Gant, Under Armor, Swarovski and Cosmetics Company by Estée Lauder to its portfolio.
