The brand has announced the opening of its new boutique in Bahrain, which is situated in the vibrant Marassi Galleria mall.
This opening marks the 14th boutique in the Middle East region for Boucheron, reinforcing its presence in a market distinguished by discerning clientele who value original designs and superior craftsmanship, the French high jewellery maison said.
The Marassi boutique is the first in the region to feature Boucheron’s new facade concept, blending a contemporary aesthetic designed in glass and iron with a nod to the maison’s rich heritage. The glass mimics the Grosgrain pattern, symbolising Frédéric Boucheron’s drapery origins, while the ironwork evokes Art Déco, a prolific style in the maison’s archives.
To further reinforce the brand’s identity, the glass is tinted in Boucheron’s distinctive green colour and the Boucheron logo is featured, imprinting its emerald cut in the decorative border.
This new boutique showcases a unique Parisian-style design which recalls the historical Boucheron Hôtel Particulier on Place Vendôme in Paris. Its interior integrates all the codes of the Boucheron design concept: displaying the most incredible Boucheron creations in a peaceful contemporary atmosphere.
