French luxury jewellery and watch house, Boucheron, has opened a new boutique in Kingdom Centre, Riyadh, marking a significant step towards strengthening its presence in the vibrant Saudi Arabian market.
With a total of four retail points across the country, the Maison recognises Saudi Arabia as a key location for growth and expansion, with its thriving luxury landscape and discerning clientele.
The new 140sq m boutique, located on the first floor of Kingdom Centre, embodies Boucheron’s refined international retail identity while paying homage to the brand’s illustrious past.
Designed to reflect Boucheron’s signature concept and the timeless elegance of 26 Place Vendôme, the historical flagship boutique, the new Kingdom boutique creates a contemporary, warm, and inviting environment for clients to explore the most extraordinary jewellery creations.
At the heart of the boutique lies the exclusive VIP Salon, inspired by Boucheron’s ‘Art Deco’ heritage. Drawing inspiration from strong geometric lines and bold contrasting colours in shades of yellow, red, and blue, the salon offers a personalised and intimate space for clients to delve into the brand’s history, culture, and free-spirited ethos while receiving exceptional service.
