The lingerie brand, Boux Avenue has now launched a new campaign called ‘Your Shape, Your Style’ – focusing on a theme of female empowerment, the campaign features editorial style imagery that includes both striking group shots and close-ups of the products as the company looks to emphasise its expertise in providing women with perfectly fitting lingerie.
‘I’m really passionate about women feeling empowered, as empowerment can lead you through so many positive avenues – you walk with your head held high when you feel confident – and this is key to owning your identity and living life for you. We are ensuring we are continuing to widen our product options and sizes to provide a diverse mix of products for every woman.’ – Price-Smith
