The new brand is Monsoon and it is nestled in-between Sunglass Hut and Molton Brown, stocking a range of womenswear and childrenswear collections by the British high-street favourite at discounted outlet prices.
The much-loved brand is known for its elegant silhouettes, colourful prints and beautiful attention to detail, with garments designed in-house and sourced ethically from around the world.
What’s more, Braintree Village has announced the annual changeover of its unique multi-seasonal store, with leading Brazilian footwear brand Havaianas opening on Friday 19th January.
The Havaianas store, which is the only outlet branch in Essex, is located near Nike on the centre’s South Mall and replaces the seasonal Happy Socks store which began selling the Swedish brand’s selection of hosiery in October last year. For the next nine months, it will now stock the iconic range of Havaianas flip flops, sandals, sliders and slippers from size 1 (kids) to size 13 (men’s) in a variety of colourful and neutral combinations. Products sold in the store will be sold at 30 per cent off the RRP.
Josef O’Sullivan, Centre Director of Braintree Village, commented: “We are delighted to be expanding our brand offering with the addition of Monsoon this January. We are seeing a demand for new fashion-led brands at outlet prices, which makes their boutique the perfect new addition to our line-up. It was also fantastic to see our guests visiting the Happy Socks store during the festive period as it lent itself perfectly to gifts. Havaianas is the ideal change as we head towards the warmer months and start planning our holiday wardrobes.”
