Apparel and footwear retail companies Brand Collective and PAS Group are to merge, creating Australia’s third-largest fashion retail group.
The deal, effective 26 April, will aggregate 26 brands and 15 character licences, operate in 300 retail locations across Australia and New Zealand and employ 3,000 staff. The company will also run some 250 wholesale accounts both locally and internationally. Trading under the Brand Collective banner, the business will boast revenue exceeding $600M.
The portfolio of brands will include Clarks, Hush Puppies, Shoes & Sox, Superdry, Replay, Review, Black Pepper, Yarra Trail, Everlast, Lonsdale, Julius Marlow, Grosby, Mossimo, Marco Polo, and Volley.
The Brand Collective headquarters will relocate from Port Melbourne to Cremorne where PAS Group is currently located, the two businesses consolidating in one location in “campus-style” premises.
Eric Morris will be CEO and Lisa Shalem, previously GM at Shoes & Sox, will assume the role of executive GM of the footwear division. Inside Retail understands that Brand Collective’s existing CEO Caleb Brown will be leaving the business. Larry Kestelman of Brand Collective parent LK Group, said the merger would allow the group’s brands to continue to grow and “achieve their full potential”.
