Landsec has announced the launch of two new retail concepts at Bluewater, one of Europe’s leading retail and leisure destinations.
Crep Collection Club, the trend-led sneaker specialists, have opened their first standalone store, whilst accessible fashion concept brand Vanilla has launched its debut space at the destination, following the success of its established online and concession presence.
Located adjacent to Jo Malone on the Upper Guild Hall, the 1,042sq ft Crep Collection Club flagship store represents a bricks and mortar debut for the brand, after two years of online-only operation. They will offer Bluewater guests a premium selection of trainers, including otherwise hard to find releases for styles such as the Jordan 1, Air Force 1, and Air Max by Nike.
Following the announcement of its signing in July, Vanilla Bluewater has opened on the Upper Thames Walk adjacent to H&M, combining well priced fashion labels Blue Vanilla and Pink Vanilla for the first time. Spanning 3,616sq ft, the brand exclusively stocks a new shoe and accessory collection, not available anywhere else.
This news follows the signing of footwear and accessories specialist retailer, Carvela, at Bluewater, as well as the opening of England’s longest and fastest zipwire, Skywire, which forms the first of nine unique attractions that will comprise Hangloose Adventure, a brand-new large-scale leisure offer at the destination.



