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Brands Look Set to Return to Japan

After leaving the country in 2019, both American Eagle and Forever 21 are working on a re-entry.

American Eagle is set to open two flagship stores in Shibuya and Ikebukuro next month, almost three years after it closed all physical stores in the market. To mark the relaunch, the fashion company has collaborated with local artists, including Reo Sano, Ren Ishikawa, Sae Murase, and Rintaro Asari, to introduce its new denim campaign dubbed ‘A Fit for Every Story’.

Meanwhile, Itochu Corp, which holds master license rights of Forever 21, said it will start the brand’s e-commerce sales in Japan in February before rolling out physical stores in the country. Forever 21 opened its first store in Japan in 2009 and exited the market a decade later.

“Since Authentic Brands Group acquired [Forever 21] in 2020, we have expanded our business in major countries around the world,” Itochu Corp said in a statement.