Universal Music Group’s Merchandising and Brand Management division, Bravado, has launched on Tmall Global, Alibaba’s e-commerce platform.
Bravado is the only global, 360 degree full service merchandise company that develops and markets high-quality licensed merchandise to a world-wide audience. The new Tmall Global store will feature merchandise collections from Taylor Swift, Guns N Roses, the Rolling Stones and Bob Marley.
The Tmall store will offer a specially curated online exhibition that has been inspired by the artists and their work. Some of these promotions will be timed with new album releases and tour dates to help artists boost their exposure in China and nurture new relationships with fans.
“The partnership with Tmall Global, in conjunction with our colleagues at Universal Music China, will provide both international and domestic artists with opportunities to engage more deeply with fans in China and to continue to reach new consumers and audiences around the world,” commented John Habbouch, Bravado’s GM and CFO.
