Giordano International Limited has announced that it has signed an agreement with Prof Brands LLC, to serve as the company’s exclusive franchisee and open its stores in Uzbekistan.

Within the multi-year deal, Prof has an exclusive license to open Giordano stores throughout Uzbekistan. The move sees them continuing their global expansion initiative and marks a breakthrough for Giordano and its venture into Central Asia.

Mark Loynd, Executive Director and Head of Overseas Market Development, commented: “We are pleased to welcome Prof Brands to our family of international franchisees, who have been instrumental in establishing the Giordano brand in more than 30 countries. This partnership will introduce the Giordano brand to Uzbekistan for the first time, and we are confident that Prof, with its vast experience in building international consumer brands in Uzbekistan, is well-equipped to make the cooperation succeed.”

Kayumjon Khaydarov, accomplished businessman and Managing Director of Prof Brands LLC, stated, “Prof Brands is proud to represent Giordano in Uzbekistan. We have been growing our operations within Central Asia, having secured partnerships with several prominent international brands, and our partnership with Giordano represents our first venture into fashion apparel.” He concluded by saying: “With its long, rich history in providing relevant, essential and timeless fashion for all, we look forward to bringing the Giordano experience to Uzbekistan’s emerging base of consumers. We will draw on our experience to build a loyal following here and create a new chapter in Uzbekistan’s retail scene.”