The home-grown Singaporean breastfeeding solution brand has launched a concept space at Motherswork Great World.
According to Hegen, the immersive physical shopping experience will invite shoppers to explore and interact with the company’s products in a welcoming environment, an important element for the brand that forms part of their ethos – to empower women throughout their journey of motherhood.
The new concept space allows customers to explore Hegen’s full range of products from breast pumps and feeding bottles to straw cups. The store boasts a fountain-themed décor in the brand’s signature pastel pink, which is inspired by the ‘unconditional love that a mother has for her child as well as the joy of nourishing little ones.’
Yvon Bock, Hegen Founder and CEO, says: “Beyond creating beautiful and functional products, our focus has always been on celebrating every mum’s journey of feeding and nourishing their baby. We wanted the design ethos of our first concept space to reflect this.”
