The new store is the brand’s second location in Germany with further openings already planned.

Founded in 1884 by Léon Breitling, the Swiss luxury watch retailer has grown to be synonymous with quality, precision and polished design. Germany has been a successful market thus far for the brand with a successful first store in Frankfurt and this new Hamburg boutique is expected to be equally as popular.

Breitling has also revealed that they have already had a soft opening for their next location which is in Köln and another boutique will follow shortly in Stuttgart.

The new Breitling Hamburg boutique features the brands newest interior design concept which intends to evoke a strong focus on lifestyle whilst also ensuring customers feel laid back and relaxed. Customers can peruse and purchase all watch lines of Breitling.