As the company prepares to go public, the retail portfolio for Allbirds keeps on growing.
The eco-friendly, digitally native footwear brand, which is valued at $1.7bn and filed for an initial public offering on 31 August with plans to list on Nasdaq under the ticker symbol BIRD, has opened a store at Ponce City Market in Atlanta. It’s the brand’s first location in the Atlanta area and 30th globally, with locations open across North America, Asia and Europe.
In September 2019, Allbirds announced a $100M Series E funding round. The company said it would use the new capital to enter new product categories and fund the expansion of its international business and brick-and-mortar stores. Earlier this month, Allbirds debuted its first-ever activewear collection. (It first entered the apparel category in 2019 with a very limited assortment).
The 3,000sq ft Atlanta outpost reflects Allbird’s sustainable focus, which has driven its use of natural materials in its products in place of petroleum-based synthetic fibres. The space features displays that call attention to the merino wool, sugarcane, eucalyptus tree fibres and other materials that are used to make the company’s products.
“Business can be a force for positive change, and this additional capital will allow us to further our mission of bringing more sustainable products to people around the world,” said Allbirds Co-CEO Joey Zwillinger. “We have seen the power of collective action in response to the global pandemic and, as we continue to grow, we will push for a similar united response to another universal threat: climate change.”
