The personal care brand has expanded its retail presence with the opening of its fourth exclusive-retail outlet in the city Ahmedabad and has plans to open a number of new stores by 2023.
The brand has an aggressive expansion planned for the Indian market over the next few years with plans already in place to open 50 new outlets by 2023. The brand has recently forayed into the ‘offline’ retail space, opening a new store in New Delhi, Mumbai and Surat. Alongside this, it will be opening three further stores in Baroda, Chandigarh and Pune over the next few weeks.
Jigar Patel, CEO, Brillare, said of the opening: “With the launch of our exclusive-retail outlets, we are looking to bring back the refreshing human face-to-face interactions and provide touch and feel of the products to the end consumers. As the next steps, we intend to open 50 retail outlets by 2023, as well as increase our digital footprints by penetrating tier 2 areas, and pursuing global expansion opportunities.”
