The well-known omni-channel jewellery brand Brilliant Earth is expanding its retail footprint in New York City.
Brilliant Earth Group has opened its newest showroom in New York City — and its first street-level one in the city. Located on Elizabeth Street in Manhattan’s upscale Nolita neighbourhood, the new outpost is the digitally-native company’s fourth location in the New York metro area.
The new Brilliant Earth includes a jewellery try-on bar, offering customers a hands-on holiday shopping experience. It also features dedicated private spaces for the company’s signature one-on-one bridal and fine jewellery appointments.
Last September, Brilliant Earth opened its first-ever mall locations, at indoor shopping centres Roosevelt Field in Garden City, New York and King of Prussia in King of Prussia, Pennsylvania.
“We are committed to serving our customers where they live and shop, ensuring that our personalised and joyful shopping experience is always within reach,” said Beth Gerstein, Co-Founder and CEO of Brilliant Earth. “Opening our doors in this vibrant Nolita neighbourhood, particularly during the holiday season, is an exciting step forward for us and we look forward to serving this dynamic community.”
