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Brioni Launches New Houston Store

Italian luxury label Brioni has opened a new store in Houston, marking the brand’s second store in Texas, following a recent launch in Dallas.

Located at 444 Westheimer Rd, River Oaks District, the Houston store is designed as a home away from home, blending local inspirations with a warm Italian atmosphere.

Notably, the Gerald D. Hines Waterwall Park, one of the city’s most iconic landmarks, is depicted through a wall tapestry and a rug, both designed by MITA (Manifattura Italiana Tappeti Artistici).

The space also features a curated collection of vintage Italian design furnishings, including a Dud Duc sofa by Mario Bellini and an Artona table by Afra & Tobia Scarpa for Maxalto.

It houses Brioni’s ready-to-wear and accessories collections, as well as the Bespoke service, offering a personalised and exclusive shopping experience.

Last summer, Brioni opened its first store in Texas, inside Highland Park Village in Dallas.