The digitally native, direct-to-consumer luxury bed and bath retailer announced several growth initiatives for 2022, including expanding its fledgling store presence outside of its home base in New York.
Brooklinen, which currently has stores in Brooklyn and Manhattan, plans to open locations in Los Angeles, Philadelphia, Portland and San Francisco by June of this year. Looking further out, the company plans to double its retail presence next year and the year following, with the goal of having anywhere from 25 to 30 stores by the end of 2024.
The retailer, which said its retail stores had a record 227 per cent growth in year-over-year net sales in 2021, plans to dedicate significant time to each new location – utilising customer data and feedback on locations and store types to inform future openings, drive profitability and best address customer needs.
“Beyond growing the business, our intention with retail is to authentically integrate into each community where we put down roots,” said Josh Illig, Brooklinen’s VP of Retail. “Customers can expect thoughtful partnerships and events with local charities, businesses, and artists in every city. We love creating genuine interactions in our stores and look forward to bringing that experience across the country.”
