Brisbane-based Brooklyn Donuts is spearheading expansion into New South Wales with its first Sydney store.
The outlet at Castle Towers in the Hills district is the first interstate store for the four-year-old business. It has nine stores in Queensland, eight of them franchised, with one franchisee owning two stores. This year Brooklyn Donuts will open in Miranda, Sydney and in Canberra, with a Liverpool store scheduled for early 2024.
Co-Founder Dennis Chen told Franchise Executives, “We really want to grow into a national brand. Next year our focus will be on New South Wales, we want to open between eight and 10 in Sydney. There is huge potential for this segment and I don’t see any other brand who can do what we do. Brooklyn Donuts is all about gourmet flavour within a scalable business model.”
Chen and business partner Adam Sharvell conceived the gourmet donut concept as an alternative to the fast food super-sweet options. “We don’t focus on sugar, we focus on real ingredients like a Belgian chocolate glaze, or cream custard home-cooked with milk and cream,” Chen said.
