The American fashion brand has made a return to the Australian market with its new Autumn / Winter 2023 collection.
In a joint venture with Oroton Group, the first Brooks Brothers store in Australia opened its doors in 2014 at Melbourne’s The Emporium and with a 2,293sq ft store. But after two years of collaboration expanding to 13 storefronts and a local online store, Oroton Group exited the joint venture Brooks Brothers Australia and sold its whole interest to the US parent firm Brooks Brothers International.
Brooks Brothers US declared bankruptcy in 2020 citing the devastating impact of the Covid-19 pandemic, and permanently closed more than a quarter of its 200 outlets worldwide. In Australia, its website vanished, its Facebook page became inactive, and the stores closed.
With the relaunch of the brand this year, Brooks Brothers have introduced a new Australian dedicated e-commerce website and will develop a strategic wholesale relationship with David Jones. Designed by Brooks Brothers’ creative director Michael Bastian, the collection for AW23 pays homage to the brand’s past by revisiting classics with modern styles for both men and women.
