The Spanish fashion brand, Brownie, has opened a store in Bogotá in the Parque La Colina shopping centre in Colombia with the help of its local partner, Grupo Bursztyn.
“Since our beginnings, Brownie has been synonymous with fashion, quality and passion. Now, with this opening, we reaffirm our commitment to offer the best in style and trends to a wider audience. Bogotá, with its vibrant culture and dynamism, is the perfect place to continue our mission to inspire and connect through fashion,” said Juan Morera, CEO of Brownie.
The store, which measures nearly 80sq m, is a faithful continuation of the Spanish brand’s image; it is a bit of Spain in Colombia. It presents its most recent collection, with winter clothing as well, as part of its marketing intelligence, since Bogotá’s climate is colder than in the rest of the country.
Spanish brands continue to make inroads into Colombia, a market of 55 million consumers with a strong preference for Iberian fashion and Spanish design.
