The Spanish youth fashion firm has opened its very first own store in Paris, spanning an area of 250sq m.
Located in the Saint-Germain-Des-Prés neighbourhood of the French capital, this new store serves as the brand’s flagship store. With its framework of its development strategy in Europe, the brand is betting on the French market as a springboard for its progressive expansion.
In line with this, the brand describes this milestone store as a ‘truly special opening, not only as a milestone in the commercial strategy, but also because of the strong inspiration hat Paris has always been for the brand.’
Brownie intends to continue expanding its presence in France this year with up to 10 points of sale. These could consist of four new corners in the Printemps department store.
Since its launch in 2006, the brand has 74 commercial spaces across Spain, France, Portugal, Andorra, Belgium, Mexico and Chile.
