The new outlets, set to be launched at Riyadh’s Diplomatic Quarter and Diriyah Gate, will be larger in size than the brand’s sister venues in Dubai and Abu Dhabi.
After a successful expansion across the UAE over the last two years, Innovision Holding, the company that brought the concept into the region, has now acquired the Brunch & Cake brand globally with extensive expansion plans announced across a multitude of countries.
Following the backing of strong investors such as Abdulaziz Suliman Alrajhi, owners of Alrajhi bank, the brand’s expansion globally will be expedited and bring a much added value to the company.
Amjad Barakat, Global Restaurant CEO and Director of Business Development, Innovision Holding, said: “We are going to build our biggest global standalone venue in Riyadh. It is the perfect market to launch a massive space in. We are planning a Riyadh Brunch & Cake on a 10,000sq ft area in Riyadh’s Diplomatic Quarters. But before that, we are opening a 4,000sq ft venue in Diriyah Gate, Saudi’s latest F&B giga-project.”
The new Riyadh location is set to open its doors in September 2022 with more planned to follow across the country.
