HomeNewsInternational NewsBucherer Opens Bespoke Rolex Pre-Owned Lounge

Bucherer Opens Bespoke Rolex Pre-Owned Lounge

The space offers visitors the opportunity to discover carefully curated Rolex Certified Pre-Owned watches in a relaxed and harmonious atmosphere.

Bucherer 1888 announces the opening of a dedicated Rolex Certified Pre-Owned lounge in its Geneva flagship store. Since the launch of the Rolex Certified Pre-Owned programme in December 2022, customers can purchase pre-owned Rolex watches that are at least three years old, directly authenticated and guaranteed by the brand.

Exclusive to the brand and available only at certain authorised points of sale, the programme allows for the purchase of pre-owned authenticated Rolex watches that have been serviced and granted a two-year guarantee.

The Rolex Certified Pre-Owned Programme also ensures that each watch is authentic and remains in its original configuration, without any alteration.

With the opening of the new Rolex Certified Pre-Owned lounge of Bucherer’s flagship store at 45, rue du Rhône, visitors experience the spirit of the brand, get an enhanced feel for the watches on display and can fully immerse themselves in the excellence and craftsmanship behind these timepieces.

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