Bucherer 1888 has proudly announced the continuation of its partnership with luxury watchmaker Girard-Perregaux, known for its high-end timepieces and technical innovation, with the opening of the brand’s first UK standalone boutique.
Situated within Covent Garden’s well-established east Piazza at the Royal Opera House Arcade, the new Girard-Perregaux boutique occupies 50sq m across one floor, with a design that showcases references to the Manufacture’s origins. Reflecting the elegance and sophistication that Girard-Perregaux is known for, visitors are welcomed into a boutique featuring streamlined wood showcases, light grey flooring, and floor-to-ceiling mirrored walls.
With a contemporary and minimalist edge, highlights within the new boutique include the wooden blade design featured in the façade ceiling, and the Girard-Perregaux lounge with light grey seating at the rear of the store.
On the black wall of the lounge a brushed gold bridge is displayed, the instantly recognisable brand logo, which highlights their founder’s interpretation of the bridge, revisiting the movement architecture in the 19th century, now considered to be the signature of the Manufacture Girard-Perregaux.
Girard-Perregaux, founded in 1791, has a long tradition of excellence in watchmaking, and the brand’s dedication to innovation and precision has earned it a reputation as one of the world’s finest watchmakers – with over one hundred recorded patents. Visitors will be able to view an exceptional range of the brand’s iconic collections, including the Laureato, Vintage 1945, Cat’s Eye, and 1966, among others including the brand’s highly successful collaborations with Aston Martin.
