The much-loved and iconic Build-A-Bear Workshop is launching a new digital, interactive e-commerce experience.
Twenty-four years after reinventing brick-and-mortarretail with the opening of its highly engaging stores, Build-A-Bear is re-imagining its ecommerce site with the announcement of this important next step in its digital transformation –the new Bear Builder 3D Workshop TM — a unique animated ecommerce shopping experience that brings furry friends “to life” online.
This innovative platform was developed by Build-A-Bear in partnership with tech and design industry experts; Buzz 3D, creators of interactive shopping simulations; Nutanix, a leader in hybrid multi cloud computing; TierPoint, a leading data centre and cloud services provider; and PGAV, designers of amusement park experiences.
With a digitally reimagined retail experience, the Bear Builder 3D Workshop is designed to interactively guide guests through a fresh take on the iconic bear-building experience from the engaging stuffing process to the magical heart ceremony with the goal of creating the perfect furry friend online. Available exclusively at buildabear.com, upon completion of this immersive 3D interface, the new customized furry friend will be delivered right to the customer’s front door.
“The retail landscape has been shifting as consumers have increasingly moved to online shopping. Our aim is to meet guests where and how they prefer to shop. Because we are a high-engagement brand, we wanted to develop an interactive, digital shopping option that not only delivered on our iconic in-store process but offered a dynamic experience to create your own furry friend,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.
