The Norfolk-born, sustainably-focused artisan gin brand is expanding its bricks and mortar nationally, with a permanent retail unit opening in Westfield London in White City.
Working with award-winning retail design studio Play Retail Ltd, the new London Gin Shop& Tasting Room will go beyond being purely “functional and transactional”, seeking to build a sustained relationship with future customers by communicating the Bullards Spirits ethos in a new exciting and experiential way.
As customers enter the store, they will be greeted by a knowledgeable, welcoming and passionate Bullards Spirits representative, guiding the customers on a curated discovery through the Gin Shop & Tasting Room, where they will be transported to the local source of the ingredients by smelling the botanicals, and able to taste the small-batch thoughtfully-produced gin and directly see the eco-process.
Founder Russell Evans commented: “We are embarking on this new project to better connect with our customers. At the tail end of last year, we saw first-hand – through our customer feedback and the success of the Christmas pop-up at Chantry Place shopping centre – how physically bringing the BullardsSpirits experience to our customers really works.”
