Hammerson has signed global fashion group, Inditex, at Birmingham’s Bullring to create new stores for its leading international urban fashion brands Bershka and Pull&Bear.
This latest commitment by the global fashion group demonstrates the appeal of Bullring and is reflective of Hammerson’s wider strategy to enliven its assets by introducing new brands, concepts and market firsts to excite and engage new audiences.
Located on Bullring’s upper level next to River Island and opposite Tessuti, Levi’s, and H&M, the new 36,453sq ft space will house the two brands, each with their own dedicated entrance, bringing together Bershka’s three main lines – Bershka, BSK, and Man – alongside Pull&Bear’s complete collection of menswear and womenswear. Championing the use of pioneering retail technology and urban avant-garde style, the Bershka and Pull&Bear stores will add another facet to Bullring’s extensive line-up of international brands.
Bershka and Pull&Bear’s first-ever West Midlands sites will join Zara’s two Bullring stores, taking Inditex’s presence at the Bullring to 76,000sq ft.
