After eight years in business bringing casual dining venues to Dubai, Bull&Roo Hospitality has rebranded as Eat X.
Bull&Roo Hospitality was first launched with Tom & Serg in 2013, now after eight years in the business, Eat X will continue to bring casual dining venues to the Dubai culinary scene. The team intends to bring eight brand new custom home-grown dining experiences to life by the end of 2022.
One of these dining venues is The Guild, which will launch in 2022 and will be ‘the pinnacle of Eat X’s expansion and aims to be one of the most exciting and exhilarating dining and entertainment experiences Dubai has seen.’
Tom Arnel, Managing Director, Chef, Founder and CEO of Eat X, said: “The rebrand represents our company becoming a little older and a little wiser, with a focus on problem-solving to ensure the absolute best customer experience we can offer. Eat X bring based in such an ambitious and inspiring city as Dubai only encourages us to dream big.”
