The brand has opened a spanking new flagship in Paris, located on a coveted corner of shopping mecca rue Saint-Honoré, and debuting with a Christo-style plaid wrapping.
The street corner store stands between major flagships of Chanel and Dior. Spread over four floors, the store’s key colours are black, beige, white and tart red, the key components of Burberry’s signature plaid. The building descends from a beige top-floor private apartment for VIPS and key clients, to the third floor women’s department, a double-width space that extends into another building.
The second floor is devoted to men, while the ground floor is devoted to accessories: the Burberry signature Lola bag; the new Rhombi bag, introduced in the Spring/Summer 2022; the Olympia bag; and the TB bag. A selection of soft accessories including a silk scarf, blankets and cushion covers are also available exclusively within the Rue Saint-Honoré store.
“The store represents all that we stand for as a brand – being authentic, bold and creative – and we look forward to inspiring our customers with a truly elevated British luxury experience in this iconic setting,” said Gianluca Flore, Chief Commercial Officer.
