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HomeNewsBurberry Launches World of Olympia Pop-Up in Harrods

Burberry Launches World of Olympia Pop-Up in Harrods

The immersive and inviting space in Harrods brings the world of the Olympia to life, and is a celebration of the aesthetics, craftsmanship and inspiration of the bag.

The pop-up will house an assortment of Olympia bags, in a variety of shapes, styles and colours. There will also be a limited-edition collection featuring styles in warm sand and blue topaz with a chunky gold-plated chain strap, and marigold yellow and marsh green with leather straps. Each bag will have an edition number engraved on the inside. Harrods will exclusively house edition numbers one to eight.

The pop-up will feature the Elpis statue which can be brought to life through an immersive and interactive AR experience. The experience is the latest in a series of activations exploring the relationship between physical and digital experiences to create exciting new concepts for the Burberry community and enhance the luxury experience.

“The exhibition window is an exciting space where brands can experiment and create a true spectacle, and that’s exactly what Burberry have done with ‘The World of Olympia.’ An iconic product paired with an equally iconic digital experience is a powerful combination I know our customers will love,” commented Lydia King, Harrods Fashion Director.”  

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