The iconic brand has unveiled their latest flagship store, featuring a new luxury design concept, at No.1 Sloane Street in London.
Designed in collaboration with renowned architect Vincenzo De Cotiis, Burberry’s No.1 Sloane Street twists classicism as rules become skewed, juxtaposing brutalist elements with luxurious materials to create a distinctly modern feel. The store features display fixtures and plinths constructed in a variety of textures from concrete to ceramics to high-gloss finishes.
The core colours of the Burberry check – beige, black, white and red – are also explored and developed throughout the store, whilst the iconic pattern itself is reinterpreted in the gridded ceiling’s mirrored zones, creating a sense of openness as it reflects the roaming tiled chequerboard floors.
“Our new flagship store at No.1 Sloane Street is a manifestation of all that is Burberry: authentic, bold, elevated, with creativity at its core. An iconic destination in the heart of Knightsbridge, London, it is the first to carry our new global store concept, providing a uniquely British luxury setting for our local and international customers to explore our brand and products. We’re excited to welcome our customers to this new home for our brand that connects our past, present and future,” commented Marco Gobbetti, Burberry Chief Executive Officer.
No.1 Sloane Street offers an opportunity to fully experience the British luxury brand in a unique space that connects Burberry’s past, present and future. Burberry will open three more flagships featuring its new design concept over the next 12 months – at Plaza 66 in Shanghai, on Rue Saint-Honoré in Paris and on Bond Street, also in London.
