More Burger King customers will soon be able to redeem “crowns” on purchases made across brick-and-mortar, web, and mobile channels.
The fast-food giant is expanding its Royal Perks loyalty program nationwide. Initially introduced at the beginning of 2021, Royal Perks will be available at more than two-thirds of Burger King US locations by the end of September 2021, with a surprise new feature planned for release in that timeframe.
Burger King’s Royal Perks loyalty program offers participating customers rewards including the ability to earn 10 crowns (loyalty points) for every $1 spent; the option to upsize one drink, fries, or hash browns for free per order, per day; the ability to use crowns to redeem a variety of items for free from across the entire menu; the ability to earn crowns for online or mobile delivery orders; early access to products and limited-time members-only offers and deals; chances to earn more points through Royal Perks challenges and promotions; and the chance to earn double crowns for your entire birthday month, not just one day.
“We’ve gone from testing Royal Perks digitally in three markets in February to nationwide digital access, and are on track to have more than two-thirds of our restaurants activated with loyalty capabilities in September,” said Ellie Doty, Chief Marketing Officer of Burger King, North America. “We’re excited for members to unlock a more personalised BK experience and access to rewards they can’t get anywhere else, starting with a new Royal Perks deal later this month.”
