Burger & Sauce was founded by Saad Massod in 2020 offering fresh burgers, handmade in store and accompanied by its signature sauces.
Franchisee Subhan Munir has just agreed to take on four more stores after turning to the hospitality sector despite training as an airline pilot.
“Although I am fully qualified to fly passenger jets, the pandemic meant there was no work. Instead, I discovered the Burger & Sauce franchise and suddenly my career really took off,” he explained.
“The Burger & Sauce’s motto is ’fresh, fresh, fresh’! Many other burger brands are either complicated or aren’t as fresh as they claim. Burger & Sauce prides its offering on being as fresh as you can get.
“Food is only prepared when it is ordered and we have the simplest menu: three original burgers plus three homemade sauces along with a small variety of fries makes customer choice easy. This also reduces ordering times and makes the process really efficient.”
Mr Munir bought his first franchised store in Birmingham two years ago and within a year it was turning over £1.5m, prompting him to take on additional sites.
Anthony Round, franchise director at Burger & Sauce, said: “Subhan is already proving the ‘sky’s the limit’ with Burger & Sauce. Our goal as a franchise is to establish 300-plus stores across the UK and to become the household name for fresh burgers. Therefore, we are now recruiting for new franchisees, aiming for double digit store openings in locations across the nation by the end of 2022.”



