The vertical retailer of snowboarding products, Burton Snowboards, is now fully running store operations on iPhones.
The business has completed implementation of the cloud-based NewStore omni-channel platform across all of its global stores. The rollout was started in February and it unifies order management, checkout, “endless aisle” inventory access, and clienteling for iPhone access, with direct integration into Salesforce Commerce Cloud.
“With NewStore, we have completely transformed the way we run our stores. Our associates are able to give customers the best possible experience with customer, product, and inventory data at their fingertips,” said Josee Larocque, Senior VP, DTC & Digital Transformation, Burton Snowboards. “As we reopen stores in North America following the Covid-19 pandemic, they will all run on NewStore — a strategic roadmap item in our plan to focus on our direct-to-consumer business and the omni-channel customer experience in 2020 and beyond.”
There are 66 Burton stores around the world including flagship, outlet, and partner stores. Burton is also available in thousands of wholesale dealers around the globe.
