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BuyBuy Baby Plots 100 Stores

BuyBuy Baby is launching its revival by opening 11 new retail stores this week from Massachusetts to Maryland.

The specialty baby products retailer is opening 11 stores on Saturday 18 November, with locations stretching from Massachusetts to Maryland. The openings come less than four months after BuyBuy Baby was purchased out of bankruptcy by baby goods manufacturer Dream on Me and shuttered all its stores.

BuyBuy Baby’s brick-and-mortar comeback follows the launch of the company’s new website, which went live in October. The company called this initial relaunch its first steps to “reclaiming its spot as America’s leading specialty baby and toddler brand”.

The new BuyBuy Baby stores will offer an elevated shopping experience, the company said, with immersive experiences and an updated registry experience. The outposts will also feature baby and parenting experts ready to discuss car seat selection and safety, nursing and feeding preparation and other topics.