Fast-growing Singapore retailer By Invite Only has opened two more stores in the city this month – one at Ion Orchard, the other at Bugis Junction.
After physical stores initially took a hit from the movement restrictions related to the Covid-19 pandemic, By Invite Only has thrived this year with sales breaching the seven-figure mark again and the company buying and restoring another local brand The Mindful Company in August.
The two new stores take By Invite Only’s network to five, along with a burgeoning online presence. The other stores are at Wisma Atria, VivoCity, and 313@Somerset.
Trixie Khong founded the brand in 2009 when she was an undergraduate at the National University of Singapore. After her jewellery was stocked at several multi-label stores in the city, she decided to go direct to consumer with the brand’s own e-commerce site and standalone stores. Selling online helped the company through a period when stores were forced to closed.
“Because of our existing online presence and our continued investment in digital content and marketing, our efforts have indeed paid off when the pandemic hit and most, if not all, of our business, has gone online during this challenging season.”
