Acquired by the Catalan Puig group in 2022, the fragrance house Byredo has opened a second Parisian location at 19 rue des Francs Bourgeois in the heart of the Marais district. The brand opened its first boutique in the capital on rue Saint Honoré in 2018.
“Paris has become almost a second home for Byredo over the years. Each part of the city has its own distinctive character and the Marais blends vibrant culture with the history of its intimate streets. It’s a naturally dynamic place for Byredo,” says Ben Gorham, who founded the brand in Sweden in 2006 and now serves as its creative director.
In this space that showcases textural contrasts and brutalist elements, Byredo showcases its fragrance offering, as well as its makeup launched in 2020, home products and hand and body care items.
Present in nearly 60 countries, the brand, whose turnover when it was acquired by Puig (L’Artisan Parfumeur, Charlotte Tilbury, etc.) was estimated at 119 million euros, has boutiques in Sweden, England, the Middle East, China and the United States.
