Located in Ngee Ann City shopping centre, the new store will offer an eclectic mix of fragrances, accessories and leather goods for guests to browse.
Founded by Ben Gorham in 2006, luxury Swedish company Byredo produces high-quality leather goods, accessories and fragrances. Priding themselves on using only the highest-quality materials available and utilising high-end design details to fuel a renewed approach to modern luxury has found Byredo already offering their high-end network of products to 40 countries worldwide.
The store façade features a grey concrete wall with the brand logo illuminated by white lights. The use of metal shelving and metal-framed mirrors compliments the modern and futuristic vibe and a complimentary pop of orange brightens the plain grey background and carpet.
To coincide with the opening of the store, the brand is revealing its first ever line up of Byredo Makeup set to launch in October. The line will include eyeshadow, eyeliner, mascara, lipstick and lip balm.
