The burger chain has signed a lease for a 5,000sq ft restaurant in London Designer Outlet in Wembley Park.
Premium burger chain Byron is the latest brand to sign at the capital’s leading fashion and lifestyle outlet centre, and will be one of three restaurants to have opened across the Wembley Park neighbourhood over the course of the pandemic, a sign of the destination’s thriving food and beverage offer.
Byron’s new restaurant at London Designer Outlet, which will span nearly 5,000 sq ft, is a return to the popular burger chain’s roots, with a design based on the brand’s original restaurants with a modern twist. The restaurant, which will feature a warm and friendly design, will feature a bigger and better burger patty from its butchers in Yorkshire. It will serve its premium burgers alongside draught craft beer, its famous milkshakes and unlimited fries.
Simon Wilkinson, Chief Executive Officer of Byron, said: “London Designer Outlet is such a natural fit for Byron, offering premium quality at affordable prices in an accessible way, that we leapt at the opportunity to open our latest restaurant here. As the pandemic retreats and the summer approaches, we cannot wait to meet our guests at what feels like such an exciting time – for Wembley Park and the world.”
